Local Indicators
ClinGEO local indicators audit: Google Business Profile, reviews, local links, and social media.
Local Indicators
The "Local Indicators" section (/home/local-indicators) evaluates your clinic's local presence — how well it is represented on Google Maps, in reviews, and on local resources.
Why does local optimization matter?
When a patient asks AI: "Which dental clinic is near me?" or "Where is the best place to get an ultrasound in Chicago?" — AI relies not just on website content, but also on:
- Google Business Profile data
- Number and quality of reviews
- Review response rate
- Local mentions and links
- Social media with geo-tags
Overall local score
At the top — the overall score from 0 to 100 and partial scores by component.
Audit components
Google Business Profile (GBP)
Profile completeness:
| Field | What is counted |
|---|---|
| Photos | Total count, presence of exterior, interior, team, and equipment photos |
| Services | Number of services added in GBP |
| Categories | Number of selected categories |
| Description | Presence of a detailed clinic description |
| Business hours | Whether hours are set for all 7 days |
| Attributes | Number of completed attributes (Wi-Fi, parking, etc.) |
| Q&A | Presence of questions and answers |
| Posts | Number of posts and posting frequency |
Key metrics:
- % profile completeness (target: 80%+)
- Number of photos (target: 25+)
- Post frequency (target: 2+ per month)
Reviews and responses
| Metric | Value |
|---|---|
| Total number of reviews | More reviews = greater AI trust |
| Response rate | % of reviews the clinic responded to (target: 80%+) |
| Response speed | Average time to respond (target: under 12 hours) |
| Negative review response rate | Especially important for reputation (target: 100%) |
Aggregators: The audit also checks presence on medical platforms and directories.
GBP engagement
Estimated profile performance metrics for the month:
| Metric | What it means |
|---|---|
| Profile views | How many times Google showed your clinic |
| Website clicks | Clicks to your site from Google Maps |
| Calls | Direct calls through GBP |
| Direction requests | Number of "Get directions" requests |
| Photo views | Popularity of your photos |
| CTR (%) | Click-through rate from views |
These figures are approximate (calculated model) if you haven't connected the official Google Business API. For accurate data, verification in Google Search Console is required.
Local links
AI systems factor in which local resources link to your clinic:
| Resource type | Examples | Impact |
|---|---|---|
| City portals | Local government sites | Medium |
| News sites | Regional news outlets | High |
| Medical associations | National/regional medical orgs | Very high |
| Partners | Allied clinics, labs | Medium |
| Local bloggers | Medical blogs | Low |
The total number of local links and unique domains are checked.
Social media
The audit checks your clinic's Facebook and Instagram:
| Check | What it means |
|---|---|
| Correct NAP | Name, address, and phone match the website |
| Geo-tags | Whether posts are tagged with a location |
| City mentions | Whether local context appears in descriptions |
| Local events | Whether the clinic posts about local community events |
| Follower count | Size of local audience |
| Posting frequency | Page activity level |
LocalBusiness schema
JSON-LD markup on your site is checked:
| Field | What is checked |
|---|---|
| Name | Match with official name |
| Address | Correct format |
| Phone | Clickable format |
| Business hours | Current schedule |
| Geo-coordinates | Exact clinic coordinates |
| Rating | aggregateRating with reviews |
| Service area | areaServed — city/district |
Running the audit
The "Local Indicators" section has no limit on manual runs — you can run the audit at any time without restrictions.
- Go to Local Indicators (
/home/local-indicators) - Click "Run audit"
- Wait 1–2 minutes
Improvement recommendations
Google Business Profile:
- Add photos of equipment and treatment rooms (target: 25+ photos)
- Post in GBP 2–3 times per month
- Respond to all reviews — especially negative ones, within 12 hours
- Complete all profile attributes
Reviews:
- Ask satisfied patients to leave a Google review
- Register on medical directories — fill in your profile completely
Local links:
- Contact your city portal for inclusion in their directory
- Join a medical association (national or regional)
LocalBusiness schema:
- Add
priceRangeandareaServedto your JSON-LD markup (5 minutes)