E-E-A-T Assessment
Evaluation of experience, expertise, authoritativeness, and trustworthiness in ClinGEO. What is checked and how to improve your score.
E-E-A-T Assessment
The "E-E-A-T Assessment" section (/home/eeat-assessment) evaluates your clinic across four quality dimensions that directly influence AI recommendations in the medical space.
What is E-E-A-T?
E-E-A-T is a Google acronym:
| Letter | Name | What it means for a clinic |
|---|---|---|
| E | Experience | Real cases, treatment outcomes, verified practice |
| E | Expertise | Doctor qualifications, scientific publications, training |
| A | Authoritativeness | Media mentions, association memberships, external links |
| T | Trustworthiness | Licenses, transparent contact information, GDPR compliance |
AI systems are trained on E-E-A-T standards and favor clinics that demonstrate all four dimensions.
Overall E-E-A-T score
At the top of the page — the overall score from 0 to 100 and partial scores for each dimension.
Audit components
Authorship (Expertise)
Checks who signs medical content on your site:
| Check | Description |
|---|---|
| Author bylines in articles | Whether author name is displayed under each article |
| Medical author profiles | Whether a link to the doctor's profile exists |
| Author qualifications | Whether specialty and years of experience are stated |
| Diplomas and certificates | Whether scanned or uploaded documents exist in the profile |
| Association memberships | Whether membership in medical organizations is stated |
Key metrics:
- % of articles signed by a medical professional
- % of authors with stated qualifications
- % of doctors with education documents on the site
Trustworthiness
| Check | Description |
|---|---|
| Privacy policy | Presence and compliance with medical requirements |
| Terms of use | Presence and accessibility |
| Licenses | Presence of a licenses section with document scans |
| Contact page | Address, phone, contact form |
| NAP consistency | Name, address, and phone match between website and Google Business |
| Legal entity | Presence of company details (LLC name or sole proprietor) |
| About us page | Clinic history, mission, team |
| Cookie banner (GDPR) | Presence of consent request and link to privacy policy |
NAP (Name, Address, Phone) — a key trust signal for AI systems. If the address on your site differs from Google Maps — it lowers your rating.
Authoritativeness
| Check | Description |
|---|---|
| Scientific sources in articles | Number of links to PubMed, journals, WHO |
| Media mentions | Links from authoritative publications |
| Doctor publications | Scientific articles or conference presentations |
| Association memberships | Documentary evidence |
Key metrics:
- Total number of scientific sources
- % of blog articles with at least one source link
- Number of media publications linking to the clinic
Experience
| Check | Description |
|---|---|
| Patient cases | Presence of a section with treatment outcomes |
| Case structure | Whether cases include: complaint → diagnosis → treatment → outcome |
| Years in operation | Whether clinic experience (founding year) is stated |
| Patient count | Whether verified numbers are provided |
| GDPR compliance in cases | Whether patient names and addresses are anonymized |
Multi-page analysis
The E-E-A-T audit analyzes multiple pages of your site simultaneously:
- Homepage
- About us page
- Doctor profiles
- Blog articles (sample)
- Contact page
The top of the results shows the number of analyzed pages and the total count found.
Recommendations
Each issue in the E-E-A-T section has a priority and a specific recommendation:
- 🔴 Critical — fix immediately (e.g., missing licenses or NAP mismatch)
- 🟡 Warning — will improve metrics (e.g., add author bylines to articles)
- 🔵 Info — minor optimizations
Running the audit
- Go to E-E-A-T Assessment (
/home/eeat-assessment) - Click "Run audit"
- Wait 3–7 minutes (the audit analyzes up to 15 pages)
How to improve E-E-A-T
Authorship (highest impact):
- Sign every blog article with the doctor author's name
- Add a link to the doctor's profile from each article
- Upload scans of diplomas and certificates to doctor profiles
Trustworthiness:
- Verify NAP consistency — your address must exactly match Google Business
- Add a "Licenses" section with documents
- Ensure a correct cookie banner with a link to the Privacy Policy is present
Authoritativeness:
- Add 2–3 links to WHO or MOH in each article
- Obtain a mention in one authoritative medical publication
Experience:
- Add 3–5 anonymized cases in the format: complaint → diagnosis → treatment → outcome
- State the clinic's founding year and total number of patients treated